Unmistakable for its exterior splashed with illustrations of colorful flowers, a bright pink bus glows at a Shibuya park one December evening, its dazzling design standing out as the darkness of the night sets in. Set up nearby are three pink tents. The visitors to Tsubomi Cafe are, for the most part, teenage girls who are often hesitant to return to homes where poverty or abusive situations are an issue. For them, wandering around the streets at night is often inevitable, even though that means they are at risk of attracting unwanted attention from men trying to sexually exploit them. Sexual exploitation of marginalized teens is deeply ingrained in Japan, home to the practice of the so-called JK business — services that provide men with dates with underage joshi kosei high school girls.
Tavi Gevinson born April 21, is an American writer, magazine editor, and actress. She came to public attention at the age of 12 due to her fashion blog Style Rookie. By the age of 15, she had shifted her focus to pop culture and feminist discussion. Gevinson was the founder and editor-in-chief of the online magazine Rookie , aimed primarily at teenage girls.
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The name originated from a Levi Jeans brand commercial tagline, "Levi's for Gals"  , and was applied to fashion- and peer-conscious girls in their late teens and early twenties. Its usage peaked in the early s and has since gradually declined. The term gradually drifted to apply to a slightly older group, whose seeming lack of interest in work or marriage gained the word a "childish" connotation. It is now used almost interchangeably with kogal. Gyaru subculture had during the Heisei era a large influence in Japan's fashion and it's economy with gyaru brands branching out and eventually declining .